On behalf of our client GlaxoSmithKline we are now searching for the right person for the position as Business and Launch Manager Anemia and Nephrology –Office and Field Based – Sweden.
In this position, you will be responsible for preparing and executing the launch of a new medication within anemia and nephrology. The role has a broad scope both from a strategic and tactic perspective.
Location is flexible in Sweden, since this is a combined office and field-based role. In the long term you are expected to spend about half of your working time in the field and half with office-related tasks.
Key responsibilities:
- Accountable for the full development of the operational plan as well as account plans, driving X-team activities in each account.
- Lead the patient journey mapping for CKD-anemia
- Coordinate & lead the launch plan and market research initiatives
- Support the understanding of evidence needs & gaps to secure regional access and uptake
- Accountable for own customers/stakeholders – mapping of and engagement to ensure strong personal network/relations
- Accountable for establishing, maintaining, and managing relations with key decision makers (EEs, etc) to ensure optimal access for GSK
- Gain customer insight to develop commercial opportunities accordingly. Understand payer and access environment and opportunities.
- Analyze the competitive activities & environment systematically to facilitate the company activities targeted at competition / competitiveness.
- Identify and anticipate payer/customer needs, constraints and requirements impacting GSK brands
- Ensure good understanding of and act on/shape external environment to ensure GSK/ViiV have good preparedness
- At launch – Sell nominated GSK brands to targeted key customers, using GSK selling model – through a range of approaches including 1:1 meeting, group meetings and different multi-channels.
- Responsible for selection and adopting global and cluster customer material and collaboration with the marketing specialist and coordinator for execution of the strategy.
- Responsible for driving innovating solutions to expand market, such as PSP, HCP/Nurse networks, etc.
- Manage forecast assumptions, supply accuracy and medicine distribution across wholesalers and hospitals under the BUH responsibility and in collaboration with the Finance team.
Requirements:
- University degree on relevant field (Science, Medical or Commercial) or equivalent
- Authorized Sales representative (LIF) and good understanding of the LIF rules of pharmaceutical promotion
- At least 5 years of marketing/sales experience and prior experience of engaging with customers
- Basic knowledge in health economics
- Excellent written and verbal communication skills in Swedish and English
- Ability to drive priorities in collaboration with key stakeholders, and lead projects end to end with cross-functional teams
- Good understanding of national & regional healthcare systems and the key influence points in these networks
How to apply:
If this sounds like a good fit with you, please apply here or get in touch with one of us for more information:
- Johan Walde: johan.walde@hpsearch.se, +46 761 87 06 12
- Nina Fredriksson: nina.fredriksson@hpsearch.se, +46 73 243 87 02
- Leif Olsson: leif.olsson@hpsearch.se, +46 70 699 47 80
Welcome with your application!
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