Digital Transformation Lead Nordics & Baltics

Ipsen | Nordics

Digital Transformation Lead Nordics & Baltics

Ipsen Group

Ipsen is a global specialty-driven pharmaceutical company. Ipsen sells more than 20 drugs in over 110 countries, with a direct commercial presence in 30 countries worldwide and 8 manufacturing facilities and 4 global R&D hubs in Paris-Saclay, France, Oxford, UK, Cambridge, USA and Shanghai, China . The Group has more than 5,700 employees worldwide with a world wide group sales of €2,6 Billion Ipsen strive for high ethical standards and to be a valued corporate citizen. In this work the organization has set up the ambition to be climate neutral by 2030.Our areas of expertise include oncology, neurosciences and rare diseases. In the Nordic and Baltic countries, we are represented since 2006 with a Nordic office in Kista Science Tower outside Stockholm. Today we are 85 employees in the Nordic and Baltic region who work with clinical research, marketing and sales of our products. We work mainly in the therapeutic areas of oncology, rare diseases and neuromuscular diseases. www.ipsennordic.com

In partnership with H&P Search & Interim, Ipsen is now recruiting a Digital Transformation Lead Nordics & Baltics. Do you want to become a key player and a leader in Ipsen´s digital journey towards increased customer centricity and engagement? Do you have experience from a similar role and are looking for new challenges and a company where new future possibilities can arise?

Main purpose of the position

This role sits within the Business Intelligence & Commercial Excellence Team & is responsible for defining the Ipsen NoBa model regarding Digital & Omnichannel engagement & proposing a customer centric engagement strategy whilst working with stakeholders to help deploy solutions & tools that add value to customer engagement.

Main responsibilities / job expectations

Lead the digital transformation & omnichannel mindset

  • Take ownership for digital leadership across NoBa & define an omnichannel mindset & culture
  • Explore & share successful strategies & execution from the external environment within the Healthcare and associated industries or from internal (Global, EU5 countries, etc.)
  • Identify current capability gaps in terms of people, process & systems that impact strategic and operational digital & omnichannel deployment.
  • Be the single point of contact for NoBa with the Global Omni & Multichannel team
  • Engage with Global Marketing Excellence, Congress & Events to share two-way exchange of virtual congress & event strategy & execution
  • Propose, manage & develop a digital infrastructure
  • Be the champion on digital infrastructure for NoBa, working with all stakeholders and forming virtual project teams as required
  • Develop digital & omnichannel solutions for NoBa utilizing Global & local resources across Strategic Business Excellence, IT & external partners & vendors as required
  • Work with all Global & local stakeholders to optimize the effectiveness & use of the Veeva platform across both CRM & Vault

Develop digital insight, data & KPI’s

  • Co-ordinate with local & global Business Excellence the capture of omnichannel engagement data & insight from Veeva & other internal-external platforms through the PRISM data lake
  • Regularly review and issue meaningful insight reports tailored to the needs of internal stakeholders to enable customer centricity focus & engagement
  • Support and deliver capability interventions that increase business ability to gain insight from data & reports to build omnichannel acumen & customer centric engagement

Lead a culture of customer centricity

  • Lead the digital & omnichannel customer mapping journey and ensure this is integrated into strategic & operational planning
  • Champion customer centricity through improved customer attitudinal & channel segmentation
  • Encourage insight driven integration & experimentation of omnichannel interventions in conjunction with existing channels Knowledge, abilities & experience

Qualifications

Education / Certifications:

Bachelor’s degree or equivalent

Experience:

  • Previous Digital & Omnichannel experience – Essential
  • Previous knowledge of pharmaceutical market – Ideal

Languages:

English essential & another Nordic language an advantage

Key Technical Competencies Required

  • Customer relationships & insights, Partnering & networking – Advanced
  • Able to prioritize without supervision and meet deadlines – Advanced
  • Analytical, problem solving & conceptual thinking – Advanced
  • Project management – Advanced
  • Communication – Advanced
  • IT system knowledge – Proficient
  • Budget & resource management – Proficient
  • KPI tracking & measurement – Proficient
  • Marketing mix & execution – Competent
  • MS packages – Competent One

Location:

This role can be done remotely from any of the four Nordic countries (Sweden, Denmark, Norway or Finland= or from Lithuania (with frequent visit to Ipsen´s Nordic hub in Stockholm)

Why Ipsen?

  • Fast moving environment with possibility to have a great impact and influence.
  • We work with a can-do attitude in a friendly atmosphere and the company has been certified as Great Place To Work 2021.

How to apply

Does this sound interesting to you? Is it you we might be looking for? Welcome to contact:

Welcome!